Our mission is to improve athletic performance through comfortable and durable socks.

MAPIC is an annual international trade event that has brought together leaders in retail, real estate, food and leisure from over 80 countries for over 25 years.

International competition

More than 70 candidates participated in the international competition organized by MAPIC. The jury selected 5 finalists who presented their project in Cannes at the end of November in front of an Ingka and Nhood jury who are the sponsors of the competition.

Active Rock was named winner, selected by Nhood

Our innovative concept of socks specific to each sport, developed by athletes and with a sustainable aspect seduced Nhood.

Nhood is part of Auchan Holding, an international company that develops, sells, rents and operates mixed-use real estate. Nhood employs more than 1,000 real estate professionals in ten countries around the world.

Active Rock will be supported by Nhood to develop internationally.

This victory represents a validation of our products and their positioning. Active Rock produces comfortable and durable socks, suitable for every sport.